Watch a short video ad and get 30 minutes of ad-free Spotify streaming

How much is 15 seconds or 30 seconds of your undivided attention worth? According to music streamer Spotify, it is worth 30 minutes of ad-free streaming. "Sponsored Sessions" is what Spotify is calling this advertising plan. Major advertisers like Coke, Ford, McDonald's and Universal Pictures will be the first global advertisers to use it. Kraft, Target and Wells Fargo will run ads in the U.S. only.



The program will be tested in the fourth quarter of this year. Spotify is charging advertisers a premium amount for the spots to make up for the ensuing 30 minutes of ad-free streaming. The company ... Drop your comments and additions..Below